[Source: Business Daily, by Doreen Wainainah]
Telecom firm Airtel Kenya has launched a TV app service in the market as it moves to tap the growing demand for movie streaming services and rev up data consumption on its network.
The free service dubbed Airtel TV will allow users to watch movies, documentaries, music and cartoons, seeking a piece in a market dominated by giants Netflix, Amazon and Showmax – which provide videos on demand.
Airtel reckon that the service will be free for now, a pointer that seeks to earn money from consumption of data by its subscribers…
