Business Daily | by Purity Wanjohi
Sasini PLC has unveiled new packaging for the tea and coffee they sell in the local market. This is in line with its goal of revamping its retail business.
Developed in response to consumer feedback, the new packaging seeks to elevate the experience of the brand by matching the quality of the product inside with consumer expectations.
Sasini, whose consumers are in all socio-economic groups, aims to address the changing consumer expectations while remaining true to their brand promise…
