Advertising technology firm MediaPal has emerged as the overall winner under the Disruptive Marketing (Tech marketing) category at this year’s Marketing Society of Kenya (MSK) awards held in Nairobi over the weekend.
The winning campaign was a partnership between MediaPal, GroupM Africa and United Nations High Commissioner for Refugees (UNHCR) for 2020 Ramadan donation campaign for refugees allowing them to feel like part of the community during Ramadan period.
The firm won the award through the use of its innovative advertising format (AdCommerce) that combined the use of programmatic advertising technology putting the
