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Crown Beverages exits alcohol distribution deal

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Business Daily | by Elizabeth Kivuva

Crown Beverages, a subsidiary of Coca-Cola Beverages Africa (CCBA), is exiting the alcohol distribution business to focus on bottled water.

The firm, which sells the Keringet bottled water brand, is now winding down its distribution contract with an Italian alcohol manufacturer whose premium liquor brands it has been selling since 2018.

Crown Beverages signed a deal with Italy’s Campari Group for distributorship of brands such as Glen Grant Single Malt Whisky, Old Smuggler blended Scotch Whisky, Bulldog Gin, SKYY Vodka and Campari Aperitif among others…

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