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Data protection law to limit intrusion of privacy

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Business Daily | by Keziah Kinuthia


Data protection regulator is set to crack down on the digital intrusion of privacy by snoopy advertisement on phones and computers, a move that could upend business such as Facebook, Instagram, Jumia, digital advertisers and local retailers.

According to a draft law on data privacy seen by Business Daily, marketers are restricted from using personal data for commercial purposes, setting the stage for what could be a massive legal battle between Internet users and marketers…

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