The Standard | by James Wanzala
Kenya has developed a one-year marketing strategy for its horticulture products targeting the European Union, United Kingdom, Australia, United Arab Emirates, Russia, China, and United States towards achieving a 10 per cent export growth in 2020-2021.
The Integrated Marketing Communication Strategy(IMC) between Kenya Export Promotion and Branding Agency and the horticultural sector will work towards achieving a coordinated communication programme that is customer-focused and consistent towards achieving a competitive advantage for the horticultural produce…
