The Standard | by Philip Mwakio
Kenya is ripe for the Meeting Incentives Convention and Events (MICE) tourism, a South African expert in the advertising industry has disclosed.
Ricky Taylor, the chief executive officer of Business Tourism Company, a firm contracted by the Kenya National Convention Bureau (KNCB) to draw its strategic plan, said the country has put in place enough facilities to host major events on the continent.
“Everything is market-ready. We only need to aggressively market what is on offer here…
