Business Daily | by Bitange Ndemo
March 2020, I responded to a distress call from Mama Mbogas (women vegetable vendors) in Westlands area of Nairobi. The impact of the lockdown as a result of Covid-19 pandemic had severely affected their business and they did not have access to their customers. Like many others in the MSEs sector, the women were looking for a solution.
We trained nine of them on how to repurpose WhatsApp into an online sales platform. And how they could use it to get to their customers. While piloting, a flurry of orders started to come through. To complete the newfound channel of distribution, we trained five motorbike taxis on how to locate addresses with Google Maps. They became instant logistics partners to Mama Mbogas…
