Home Op-Eds Opinion: Start treating sports as a business – Bitange Ndemo

Opinion: Start treating sports as a business – Bitange Ndemo

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Business Daily | by Bitange Ndemo


If there was any Tokyo Olympics win that every Kenyan was looking forward to, it was the Eliud Kipchoge win. It did not only affirm his “No Human is Limited” mantra, but it also proved that Kipchoge is the greatest of all time in marathon. He is the King. And his domination of the sport, having won 17 marathons, is a reminder to Kenyans that we are sitting on a great resource.

Tokyo Olympics 2020 revealed to us many things we have taken for granted when it comes to sports…

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