Home Business Safaricom, Airtel, Equity among top brands loved by Kenyan women

Safaricom, Airtel, Equity among top brands loved by Kenyan women

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Business Daily | by Edna Mwenda


Telecommunication firms Safaricom and Airtel are among the most loved brands by women in Kenya, a new survey shows.

The survey by IPSOS, which interviewed 13 million women from across the country, places Safaricom’s M-Pesa at number two indicating how the money transfer platform has become entrenched in the country.

The study placed Equity Bank, which is the largest lender in the country in terms of customers and assets, at position four…

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