Home Business Safaricom drops focus on growing e-store Masoko

Safaricom drops focus on growing e-store Masoko

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Business Daily | by Patrick Alushula

Safaricom has cut focus on growing its e-commerce platform Masoko to concentrate on key product lines such as M-Pesa.

The telco says Masoko was started in 2017 is no longer among its priority areas and it is now willing to forge partnerships with other e-commerce players for the benefit of M-Pesa.

Disclosures contained in transcript call covering events to end of July reveal the development that has seen the telco cut on the team size working on the platform…

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