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Safaricom ranked most valuable brand in Kenya

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Business Daily | by Doreen Wainainah

Telecoms operator Safaricom has been ranked as the most valuable brand in Kenya at $970 million (Sh105 billion) topping KCB and Equity Bank.

London-based consultancy Brand Finance ranked 150 of Africa’s strongest brands with Safaricom coming in 12th across the continent, while Equity and KCB ranked 69th and 70th, respectively. Kenya had a total six brands in the ranking while South African brands scooped 86 slots.

Senator Lager, was not only placed 80th overall, but was the fastest growing in Africa…

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