Home Business Toyota now enters trade-in business to boost new car sales

Toyota now enters trade-in business to boost new car sales

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Business Daily | by Bonface Otieno


Toyota Kenya is set to venture into the car trade-in business as a strategy to grow sales of its new vehicles. A motorist will be able to surrender his or her car and pay an additional amount to acquire a new model.

The dealer, which has changed its name to CFAO Motors Kenya Limited, will run the trade-in model by working with its affiliates that sell used cars…

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