Businesses set to advertise on M-Pesa in new upgrade

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Business Daily | by Victor Juma


Businesses will soon be able to advertise on the M-Pesa app as Safaricom upgrades the mobile money platform to offer more capabilities beyond payments and cash transfers.

The move will open a new revenue line for the telco besides enhancing the attractiveness of the financial service. It will be following other technology firms like Amazon which offers advertising as part of its online retail business…

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