Kenya banks on new plan to revive tourism



Nation | by Winnie Atieno and Steve Otieno


The government is banking on recognition of top industry performers and private-public partnerships in its efforts to revive the tourism sector, which suffered a slump last year due to the coronavirus pandemic.

Tourism Cabinet Secretary Najib Balala said Magical Kenya Signature Experiences (MKSE), a programme that recognises outfits that offer the best safari and tour experiences, is a key part of the ministry’s strategy to revive the crucial sector…

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