Nation Media eyes fresh revenue streams in its latest digital brand

nation centre
[Image source: Nairobi News]

[Source: Kenyan Wall Street, by Mwakaneno Gakweli]

The Nation Media Group has launched its digital brand Nation.Africa as part of its digital transformation. The new platform will enable the media group to deliver news across mobile channels. The media group will also redesign its legacy media, changing the appearance and content of its newspapers.

Nation.Africa will also mark the media group’s transition to paid content, diversifying its revenue base from advertising, which is dwindling globally…

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[Image source: Nairobi News]

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