Business Daily | by Brian Ngugi
Safaricom is seeking partnership with software engineering firms as it races to build more in-house mobile phone applications.
“The partners will co-create the software with Safaricom…the partners can then agree on a marketing and operations model,” said Safaricom in internal documents seen by the Business Daily.
The move will see Safaricom tap Kenya’s pool of well-resourced app developers. Safaricom, part-owned by South Africa’s Vodacom and Britain’s Vodafone, is under pressure to create new revenue streams as its voice business matures…