Safaricom seeks app firms to open new revenue streams

safaricom plc
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Business Daily | by Brian Ngugi


Safaricom is seeking partnership with software engineering firms as it races to build more in-house mobile phone applications.

“The partners will co-create the software with Safaricom…the partners can then agree on a marketing and operations model,” said Safaricom in internal documents seen by the Business Daily.

The move will see Safaricom tap Kenya’s pool of well-resourced app developers. Safaricom, part-owned by South Africa’s Vodacom and Britain’s Vodafone, is under pressure to create new revenue streams as its voice business matures…

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