Business Daily | by Lynet Igadwah
Safaricom has been ranked the most preferred brands by women in Kenya, topping M-Pesa and Equity Bank. Research firm Ipsos Kenya ranks Safaricom among 100 brands women are most likely to spend money on across the country.
‘Always’ sanitary pads come in fourth on the list followed by Naivas supermarket, Menengai bar soap, Arimis, Airtel, Aerial and Coca-Cola.
“Sixty-nine percent of women play a critical role in the purchase of products or services used in their household and on average, 59 percent of…
