Spotify and the business of music in Kenya



Kenyan Wall Street | by Eric Jackson


In 2020, the highest-paid musician in the world was Kanye West who raked in $170 million. Sir Elton John comes in second with $81 million in earnings while Ariana Grande rounds up the top 3 with $72 million. Interestingly, Kanye West’s last album release was in 2019. Sir Elton John last studio album was in 2016.

In the world of music, trends and popularity sometimes account very little to eventual financial success of albums or singles. Tours, streaming platforms and royalties account for way more revenue to artists…

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