People Daily | by John Otini
Spending on advertising dropped by Sh25 billion in the first half of the year as Kenya’s leading corporations froze spending due to the coronavirus pandemic, the latest data shows.
Data from consulting firm Reel Analytics shows Safaricom, the largest advertiser in the local market, slashed its overall spending on ads by Sh12 billion this year compared to 2019.
KCB and East African Breweries Ltd (EABL) cut the budgets for adverts by more than half as…
