[Source: Business Daily, by Carol Musyoka]
Robert Winship Woodruff was born in 1889 and at the age of 33 years became the CEO of the Coca Cola Company in 1923. According to a Harvard Business School (HBS) case study by Lorsch, Khurana and Sanchez titled the Board of Directors at The Coca Cola Company, it was Woodruff who began shaping the fledgling soft drink enterprise and its franchise system into what was to become the world’s most widely recognised brand.
Like any visionary entrepreneur, Woodruff set about his business as the new CEO with a ruthless focus on market share growth and standardisation of the product.
However, in order to undertake this…
