Opinion: A Little app growth lesson for startups – Bitange Ndemo

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Business Daily | by Bitange Ndemo


The World Intellectual Property Organisation in its 2019 Global Innovation Index (GII) ranked Kenya the second leading innovation hub in sub-Saharan Africa, just behind South Africa.

Whenever I talk to people at conferences outside the country about the burgeoning innovations in Kenya, they often ask if there is M-Pesa-like innovation in the offing. Indeed, we are beginning to see a number of start-ups with great potential to become big enterprises.

Among the top start-ups in Kenya to watch in 2020 list by StartupHRtoolkit is Little, a ride hailing app that has exponentially grown to become a Super App. Founded in 2016 by Kamal Budhabhatti in partnership with Safaricom, Little was given $10 million (Sh1.05 billion) from the parent company Craft Silicon in equity and debt. Its revenue in 2020 stands at $12 million…

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