Business Daily | by Mutua Mutuku
Love of beauty is taste. The creation of beauty is art. The protection of beauty is Intellectual Property, said Ralph Waldo Emerson. There is a vast array of cosmetic items available, and people are not hesitant to spend money on them.
According to a Daily Nation story of October 26, 2021, the beauty sector is a multi-billion shilling enterprise in Kenya, and Dubois Street in Nairobi is considered the cosmetic heart of East Africa.
Conversely, the abundance of copycat items dominating the market is one of the biggest challenges to beauty products.
These forgeries infringe on property rights and may endanger the consumer’s health and safety. In this regard, pro-active protection procedures are required for efficient commercialisation…