Business Daily | by Jenny Luesby
Last week, my graphic designer sent me a link showing a young Zambian woman speaking at an international conference designed to draw African youth into agriculture. It was eye-widening.
Her first point was that the worthy who run our overarching agricultural organisations appear completely dislocated from youth perspectives.
She picked on a brochure produced to attract youth, but designed in greens and browns with the picture that speaks to underprivilege, and conforming to stereotypes that young Africans carry from the villages about farming, as old, backwards, and, as she put it, not ‘sexy’. She offered, instead, to be the face for youth in farming, and brought laughter from all, discussing how she is sexy and appealing…